What are your customers thinking when it comes to your product? Is it time to gather feedback, and are you ready to review the results and make a change?

 

TMF Foods is ready. The Canadian meat processing brand has been serving foodservice and retail sectors for years, iconic brands like their award winning “Lou’s BBQ” fully cooked line up of products such as Pulled Pork, Pot Roast and Ribs among other items and “Peameal Bacon of Canada”, is taking its business to the next level with an extensive rebranding and packaging relaunch effort to capture an even greater market share and take all of Canada and beyond by storm.

 

A New Look

 

Read Our Digital Report

Click Here to Read

“In Canada, the fully cooked category still a fairly new category,” says Dameion Albanese, Executive Vice President at TMF Foods. This makes any insight into consumer opinions all the more valuable. As the company found, that even though they are the leader in its sector currently capturing 62-65 percent of the market share, there was still room for improvement.

 

“We found that our old packaging was causing confusion among the consumer, there was a lot going on within the package, and that was turning people away from buying our products.” Through this extensive research and close relationship working with marketing company Stir Communications, TMF Foods successfully launched a new look with Lou’s BBQ, featuring mouth watering graphics and simple readable packaging that just screams quality and consistency which has been the everlasting message of founder and CEO Lou Albanese.

Images

 

A Focus on Development

 

The best way to understand what your customers need is to work with them directly, and TMF Foods has invested in a 2,500 square foot state-of-the-art research and development center that will help them collaborate with clients using the same top of the line equipment those clients would use in their own facilities.

 

“When we’re dealing with our customers and understanding what their needs are, it’s a lot easier for us to have them to come to our facility and use our kitchen as if it were their own operation,” explains Albanese. Outfitted with high-end equipment like Garland ranges and flat top grills, Frymaster double basket fryers, Salamander ovens and more, TMF Foods’ new facility allows clients to create test menus or meal ideas that they can recreate in their own kitchens. “A lot of the equipment that we do have is “plug and play”, so clients have that flexibility to use our products in the setting that they have in their everyday restaurants. It also helps elevate us and bring us to the next level when dealing with top grade customers.”

 

The new Culinary Center is also outfitted with a cutting-edge video and computer system, plus a new projector system and two 72-inch flat screen panels, giving clients options for meeting and presentation space. “A lot of our customers are always looking for offsite facilities to hold corporate meetings, and this is a great place where they can come in and do Powerpoint presentations or other large presentations to the rest of their team,” says Albanese. “They can come here and have a presentation going on one screen, and then pictures and logos on a different screen.”

 

Improved Production

 

Updated research and development capabilities can only go so far if they are not backed up by improvements at the production level as well. At TMF Foods, rebranding goes hand in hand with updates at every level including production.

 

One recent important update has been the installation of a new Curruthers shredding machine to improve the strand and definition of pulled pork, plus new TMF products like pulled beef and pulled turkey.

 

In addition to the New Culinary Centre on the second floor of the new 5000 square ft. expansion, another update takes place on the first floor.  TMF has added a brand washing station equipped with an automated rack washing system. “Before we were washing all of our racks that would go into the cookhouse by hand, which was very cumbersome and time consuming,” notes Albanese. “So we’ve invested in a wash system not unlike a mini car wash unit which was brought in from Italy. So now all of our racks go through this “car wash” which saves us time and allows us to have them back into production as fast as possible.”

 

Growing and Evolving

 

TMF Foods has grown substantially within the last few years, but it is not finished yet. “As of right now, we are one of the very few companies that has brand presence right across Canada, – we own the category, and we see huge potential for growth in the fully cooked category,” says Albanese.  “Our goal is to continue growing that category and our market share within it.”  

 

In particular, TMF Foods plans to focus on building stronger relationships with their partners in both the retail and foodservice industries by delivering the best possible solutions that meet the customer’s needs. “Whether it’s restaurants or end users at home, everybody’s strapped for time,” Albanese adds. “Consumers are looking to get a delicious, high quality home cooked meal in front of their families, and restaurateurs are looking to get a quality and consistent product from order to the plate as quick as possible. This market for fully cooked products is continually growing and we will continue to grow along with it.” 

Other Companies

HCL Technologies

COVID-19 and Digital Transformation: A HCL Perspective

Read Report
NTT Ltd.

NTT: connectivity with continuity, compliance and security

Read Report
Community Health Network

Driving healthcare innovation through data and analytics

Read Report
T5

T5: Mastering mission critical data center solutions

Read Report
USAF-MIT Artificial Intelligence Accelerator

USAF-MIT AI Accelerator: collaboration for new AI solutions

Read Report
BrokerLink

BrokerLink: Embracing digital to clarify insurance

Read Report
Aligned

Aligned: Putting sustainability at the heart of data management

Read Report
[24]7.ai

[24]7.ai – CX for a changing world

Read Report
SiteOne

SiteOne’s strategy driven by CX and operational efficiency

Read Report
Saphyre

Saphyre: Sophisticated yet simple pre-trade onboarding

Read Report
Protective Insurance

Protective Insurance: Embracing the art of the possible

Read Report
Nautilus

Nautilus: transforming the data center industry

Read Report
Legacy Community Health Services

Legacy Community Health: digitally enabling patient care

Read Report
Altar'd State

Altar’d State: customer-focused digital transformation

Read Report
Visions Federal Credit Union

Visions Federal Credit Union: Member-Driven Digital Solutions

Read Report
Quontic Bank

Quontic: Defining the culture of a truly digital bank

Read Report
Bell

Bell: Digital transformation in cyber security and networks

Read Report
Afore XXI-Banorte

Afore XXI-Banorte: Digital transformation and cultural shift

Read Report
DC BLOX

DC BLOX: Connected data centers for edge markets

Read Report
CIG Capital

CIG Capital: Making investment about more than just money

Read Report

Read the latest issue

Click Here to Read