#Customer Service#Business Development#Marketing#Data Security#Big Data

3 reasons that prove your business needs to utilize big data

Adam Groff
|Sep 24|magazine11 min read

As the business world's data needs grow, so does the need for the management and storage capabilities of big data. If your business hasn't adopted big data into its working world, then your entire company is missing out on some pretty unique data benefits.

When it comes to putting your data to work, here are just a few advantages of your business taking a big data approach:

Big data and business

Big data is big business and, as the amount of data the business world collects increases every day, the data trend continues to gain speed. 

Where does big data come into play in the corporate arena? Well, according to Wikibon, worldwide business data doubles every year. This influx of data is already causing business IT infrastructures to buckle under the pressure. Luckily, big data is coming to the rescue by providing businesses and major corporations’ ways to handle their increased amounts of data with ease.

According to a recent survey by Gartner Research Group, a whopping 64 percent of business organizations are investing in big data in the next year. In other words, the business world is beginning to discover the benefits that only big data can provide.

Customer service

Your business's number one priority is its customers. Big data can help you take customer satisfaction to new heights by creating a customer centric business atmosphere. Because big data has the ability to collect and analyze massive amounts of data based on individual customers, your business can customize each customer's experience.

Big data gives you a better idea of the preferences and consumption habits of your customers by tracking their interaction with your business. By tracking and analyzing individual customer data sets, your business is better able to predict customer wants and needs and implement them into your future marketing endeavors.

Equipping employees

Your employees are limited by the business tools they have at their disposable. As the following article shows, big data expands on those tools by "Combating big data skills concerns” with highly useful information.

When equipped with all-encompassing big data, your workforce can interact with clientele more efficiently.

Before the prevalence of big data in the business world, employees had to spend a ton of energy just learning the basic interests and spending habits of individual customers. However, through the automated customer data collecting that big data provides, your employees have a basic understanding of customer habits from the start. This allows for a quality sales experience for your customers and a more efficient way of doing business for your employees.

Data security

With data breaches and compromised customer information making news across the globe, it's more important than ever to keep your business's data secure.

Big data addresses security threats quickly, accurately, and oftentimes before they ever become a company-wide issue.

With big data, your business can analyze internal and external security threats in real-time, not after the damage is already done. From detecting breaches in sensitive information data sets to storing massive amounts of data based on regulatory requirements, big data is secure and ready for any security issues that come its way.

If your business hasn't taken the big data leap, then it's time to make the data management switch now.

Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including business technology and big data.