Are you paying attention to how your company is growing?
In order to keep thriving, your business needs to keep growing. Growing your company means finding ways to reach out to new customers and explore ways of generating more revenue.
Taking some time to focus on growth means you're future proofing your business by keeping your income stream strong.
So just how can you ensure your company grows in 2015 and beyond?
Increasing your company’s growth steps takes planning and careful execution. As pointed out in this article, it is important to schedule regular time for seeking out new prospects. Plan for prospecting time the same way you would plan for sales meetings or budget reviews, by setting aside specific times just for working on business growth.
Write a plan outlining what you hope to achieve and how you plan to achieve it. Get the relevant team members together to make sure you're all working towards the same goals and everyone knows what role they are going to play.
Make Use of Your Existing Customers
Referrals are typically quicker to close than cold leads, and your customers will do some of the leg work for you, making referrals a stalwart when it comes to growing your business. Referrals can come from two main sources: customers and colleagues.
Take the time to actively nurture customer referrals. You can do this in two ways: by actively asking for referrals, and by making it worth your customers' time to refer someone new to you.
Consider offering incentives for referrals such as a discount on their next purchase, and don't let your team forget about the importance of getting referrals from colleagues both within your company and outside. Anyone who works in a similar field but isn't a direct competitor could be a potential source of referrals. Again, nurturing referrals is key. Encourage your team to network with possible sources.
Explore Variety of Sources for New Customers
New customers can come to your company in a variety of ways. As well as referrals, consider:
Raise Your Visibility
Make sure potential new customers can see you and know what you can do for them. Planning and executing marketing campaigns is one way of doing this, but have you considered:
Make a plan for growth today, and benefit from an increased client base and increased revenue tomorrow.
About the Author: Tristan Anwyn writes on a wide variety of topics, including social media, SEO, business growth and exploring new markets.