#small business #website #replatforming #ecommerce #website features #mobile-friendly #website functions #third-party systems #integration #replatform

Nail down the best replatforming search

Adam Groff
|Aug 26|magazine11 min read

If your website is losing its luster and is in need of a facelift, then replatforming may be in your future.

However, before you begin the replatforming process, you need to first choose the platform provider.

RELATED TOPIC: [INFOGRAPHIC] Is your business website mobile friendly?

With revamp success in mind, here are just a few tips for finding the right provider for your business's replatforming needs:

Reasons for replatforming

Websites change and evolve all of the time - especially ecommerce sites.

If you're considering replatforming your ecommerce website, but you're not sure if it's necessary, then you need to take a close look at the way your current site functions:

Features

Are you continuously discovering that your site lacks helpful features? If so, then it's time to replatform. Features like intuitive navigation and interactive search bars are just a few reasons replatforming is a good idea.

Integration

If your ecommerce website is outdated, then integration issues are in your future. Today's ecommerce platforms have to seamlessly integrate with complex third-party systems. Without the ability to do so, your website won't function as it should. This is just another reason to replatform.

Out with the old

Does your website make you fall asleep in front of your monitor? If so, then imagine what it's doing to your customers. One of the top reasons to replatform your ecommerce website is simply to get a fresh start.

With the reasons above in mind, you're probably ready to take the leap and replatform.

As the following article looks at, along with the 5 steps to narrow your replatforming search, the following tips will help you choose the right replatform service….

Don't assume all platform providers will work with your business

You can do a ton of research on an ecommerce platform provider before taking the next step. However, all of that research could be a waste of time if you don't first inquire what size websites the provider does business with.

Many providers will be happy to replatform your ecommerce site, but many won't even touch your site if you aren't a major retailer.

Before diving into the details, make sure the platform provider you're interested in handles retailers of all sizes.

Make sure the platform is mobile-friendly

Mobile shopping is trending like never before, which is why it's important to make sure your replatforming endeavors are mobile-friendly. If a platform provider doesn't offer mobile services, move on to the next provider.

Even if you aren't planning on going mobile with your ecommerce site now, there's a good chance you will in the near future.

Ask about scaling

Scalability is a must in today's competitive ecommerce world.

If your site can't keep up with demand or scale up its processing needs during busy shopping seasons, then you might as well close up shop.

It's important to make sure the platform provider you choose offers a scalable infrastructure.

Replatforming should include a scalable infrastructure that can easily adapt to the traffic spike that will likely come once you release your revamped ecommerce site.

When it comes to replatforming your ecommerce site, keep in mind the pointers above during your search for a provider.

RELATED TOPIC: The knack of handling multiple international websites

About the author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including website layout and replatforming. 

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