Just about anywhere you turn, you're likely to see a least one person interacting with their smartphone. This gives your management team a unique opportunity in the form of SMS marketing.
When it comes to on the go promotions, here are just a few reasons why your marketing management team needs SMS marketing in order to really reach out to customers:
Short Message Service Statistics
As mentioned before, just about everyone and their mother carries a smartphone with them wherever they go. This, of course, provides your marketing team a huge opportunity to reach a mobile audience who's already extremely receptive to the idea of mobile promotions.
As a marketing manager, you've probably seen all of the facts and infographics surrounding SMS marketing. In order to cut through the clutter, here are some cold hard facts: A recent Nielsen study reports that 40 percent of mobile phones in the U.S. are SMS capable smartphones.
In addition, more than 50 percent of smartphone users in America respond positively to text message advertising. With numbers like this, your marketing department can't afford not to jump on the SMS bandwagon.
Benefits of SMS
SMS marketing comes with numerous built-in benefits that are sure to take your marketing to new mobile heights. Whether your management team needs a small-scale or large-scale marketing approach, SMS fits just about any marketing strategy.
As the following article “What's so great about SMS marketing?” shows, here are a few benefits that'll more than answer that question:
Asking Your Customers for Permission
Because sending an SMS text to a customer requires permission, your marketing management team has to tread the promotional waters lightly. This means campaigning in a way that doesn't seem too demanding or spammy.
Storefront SMS advertisements such as "text blank to receive blank" are usually easier to pull off because the customer is already familiar with the business involved. However, if your marketing management team really wants to find success in all promotional platforms, then a straightforward approach like the one mentioned above is best. Besides, if you let the customer know exactly what they're getting from your SMS short code, everyone will walk away happy.
If your management team is looking for a new marketing approach, give SMS a chance - you'll be glad you did.
Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including mobile marketing and technology.