Written by Carolyn Martin
Reputation Management: “Don’t wait until you have a crisis.”
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Be proactive about your reputation by searching for anything that is being said about your business.
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Complaints can easily go viral if not handled quickly. Make sure to send critics a reply quickly and courteously with details on how to contact you.
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70 percent of reviews are good and 30 percent can be bad. If you look too perfect, it won’t be believable.
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Invest in tools to monitor what is being said about your business. You can either make the time or budget for the tools to search for your business reviews.
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Small businesses can implement free tools like Google Alerts and Google Reader for tracking their reputations.
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Reward employees for motivating customers to write reviews. Some companies have instituted an employee rewards program for getting a customer to write a review.
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Ask your satisfied customers to write reviews. Just send them an email and ask.
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Institute Social Media Guidelines so everyone is on board on the policy of handling a crisis.
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Allocate company ambassadors to assist in handling replies to a crisis.
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The Social Media “magic team” includes marketing, HR, and legal for creating guidelines.
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Participate in cause related marketing. Find out what charities your audience cares about and participate in them.
Creative Workshop: “Great Stories and Pictures Move People.”
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Ask yourself what you are presenting to the end-user.
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Create Dynamic Creative with relevant pictures, offers and a call to action.
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Think of ways you encounter your audience.
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Your landing page is super important in driving performance.
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Always build a story that speaks to the users and combine it with a human element of experience.
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Re-market messages with sequential postings relating to the original message.
Content Marketing: “Create It and Link It.”
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Work on collecting content from multiple channels in an organization (HR, PR and Marketing).
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Social Sharing is how content becomes viral so identify where your content will be posted.
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Generating Content is the most effective method for SEO results.
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Optimize all of your content by making small changes so it fits onto different sites.
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Always collect and search key words to have an understanding of what people are looking for.
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Looking for more ideas? Check out 30 Content Marketing Tips By Lee Odden.