"Content marketing” is all the talk. Yet it existed 100 years ago in the form of a custom magazine for companies like John Deere. Fast forward to the present - now digital disruption has pushed this marketing approach to the forefront. Consumers are in control and that means that discoverability and sharing of your brand story are fundamentally important. Content powers SEO and content powers social media. But content is also so much more!
During dinner, Eric Schneider, CEO, Tag3 will discuss the value of content marketing in context of its heritage, current relevancy and his point of view on where the future will lie. This will be an open conversation and participants are encouraged to share their own experiences. While there is no cost to register, participants pay their own way at dinner (Dutch treat). Each diner should expect to pay about $50.