It seems President Trump’s aim to increase jobs and productivity in the country have been heard by one of the key innovative companies in the US. Mars Chocolate North America has announced a $70 million reinvestment in its US supply chain, continuing a long-standing commitment to American manufacturing and innovation. This latest investment will add approximately 250 new jobs to sites across the country, ensuring that more than 95 percent of Mars' chocolate products for the US are made in the country.
Mars latest pledge builds upon $1 billion in US manufacturing investments over the past five years, which have added more than 1,000 American jobs across Mars' portfolio of segments including Chocolate, Wrigley, Food, Petcare, Drinks and Symbioscience.
"Mars believes in the value of keeping our operations in America – it's good for our people, our business and our consumers," said Tracey Massey, President, Mars Chocolate North America. "This investment will create new American jobs in communities across the country while also enabling us to offer more product innovation, choice and transparency to our consumers."
In 2016, Mars pledged to commit more than $900 million to its U.S. supply chain on top of its previous $1 billion investment. These investments include:
"As a US based family-owned business, Mars has been investing in local manufacturing and the communities where we do business for over a century," said Mark Johnson, President, Mars Petcare North America. "This commitment is fundamental to our DNA and how we operate. And you'll continue to see investments like this across our businesses."
Not only can businesses like Mars create new jobs by manufacturing in America, but the market increasingly demands it. Nielsen data shows that about 75 percent of millennials say buying American-made products is important to them.
The latest Mars investment also comes at a moment when both consumers and retailers are demanding greater choice and seeking product variety across calorie and price options. By continuing to expand its US footprint, Mars will be better able to introduce new treats to satisfy diversifying consumer appetites.
"Our consumers are known for trying new things. They are increasingly paying attention to what they eat, but they also want to treat themselves," said Massey. "Our supply chain transformation will allow us to balance consumers' unique, changing needs while continuing to meet demand for their most beloved products."