Written By: Nadia Ibanez
Google users who opt into +1 button experiment in Google Labs will see the +1 icon next to every link in Google search results. When users +1 a link, their name becomes associated with the link in search results, on ads and all over the web – so if you’re into privacy on the web, this may not be a good project to become part of. And if you have a Google Profile, which is required to use the +1 lab, those +1’s will also be available for viewing. This is a serious “public stamp of approval” as Google calls it, and makes for a worldwide ability for strangers to see what you’re into on the Internet.
It seems as if Google has taken a couple notes from Facebook’s Like button and will also allow readers to +1 a link without ever leaving the publisher’s site. Since the inception of the Like button, more than 2 million websites have installed the application. Google may have a bit less exposure to its +1 program, since user activity becomes public knowledge. I can imagine social media and marketing junkies, along with business owners, will definitely find interest in +1 to build a brand and engage customers. Google also says +1 data will directly influence its market share dominating search rankings.